Sans Superellipse Neju 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, stickers, playful, chunky, friendly, retro, cartoon, impact, friendliness, retro flavor, display punch, soft corners, ink-trap notches, rounded rectangles, bulbous, bouncy.
A heavy, soft-cornered display sans built from rounded-rectangle and superellipse-like forms. Strokes are thick with gently swelling curves, and corners are broadly rounded, giving the outlines a cushioned, cutout look. Several joins show small interior notches and scooped counters that add texture and keep tight spaces from clogging at large weights. Proportions are roomy and horizontally generous, with simplified terminals and compact counters that stay open enough for short headings.
Best suited to bold headlines and short display copy where its chunky shapes can breathe—posters, packaging, playful branding, and logo wordmarks. It can also work for large-format signage or social graphics, but the dense weight and tight internal spaces make it less appropriate for long text at small sizes.
The overall tone is cheerful and approachable, with a throwback, cartoon-adjacent warmth. Its chunky silhouettes and subtle notches add personality without becoming chaotic, creating a lighthearted, kid-friendly feel that still reads cleanly at display sizes.
The design appears aimed at delivering maximum impact with a friendly, rounded voice, combining simple geometric construction with small notches and scoops to preserve readability and add character at very heavy weights.
The rhythm is intentionally irregular in small details—slight asymmetries, scoops, and pinches—while maintaining consistent overall mass. Numerals match the letterforms’ rounded, inflated style, keeping a cohesive presence across alphanumerics.