Distressed Itmey 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Clear Sans Text' by Positype, 'Pulp Display' by Spilled Ink, 'TT Norms Pro' by TypeType, and 'Aquawax Fx' by Zetafonts (names referenced only for comparison).
Keywords: posters, packaging, headlines, labels, stickers, playful, handmade, rugged, friendly, casual, add texture, feel handmade, boost warmth, evoke print, rounded, blobby, chunky, imperfect, speckled.
A heavy, rounded sans with soft corners and slightly blobby, organic outlines. Strokes are mostly monoline in feel, but show subtle wobble and unevenness that creates a hand-printed rhythm. Interiors and edges contain small nicks and speckling, producing a worn ink/rough press texture across the alphabet and numerals. Counters are generally open and generous (notably in O, Q, 8), and terminals are blunt with occasional irregular flat spots that reinforce the tactile look.
Best suited to short display settings where texture and personality are desirable—posters, product packaging, labels, book covers, and playful branding. It can also work for large-format wayfinding or event graphics where a friendly, handmade look is needed, while avoiding very small sizes where the speckled wear may blur.
The overall tone is warm and informal, with a playful, kid-friendly energy tempered by a gritty, analog roughness. It reads like friendly signage or packaging type that’s been stamped, screened, or printed on textured stock, giving it a casual authenticity rather than a polished corporate voice.
The design appears intended to combine approachable rounded letterforms with a deliberately imperfect, printed-wear surface, creating a bold display voice that feels handmade and tactile. It prioritizes character and texture over strict geometric precision, aiming for an expressive, craft-forward presence in branding and headline typography.
Uppercase forms feel sturdy and simple, while lowercase shapes stay compact and rounded, maintaining a consistent “soft block” silhouette. The distressed detailing is present but not so heavy that it collapses counters, so the face remains readable at display sizes while clearly projecting texture.