Serif Normal Viso 3 is a very light, very wide, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book text, luxury, headlines, refined, classic, poised, literary, refined reading, editorial tone, classic elegance, premium voice, bracketed, hairline, crisp, airy, elegant.
A refined serif with delicate hairlines and pronounced thick–thin transitions, giving the forms a crisp, airy color on the page. Serifs are small and sharply finished, typically bracketed, with tapered terminals that keep the overall texture light. Proportions run on the expansive side with generous letter widths and clear interior counters, while the rhythm stays orderly and upright. The lowercase shows conventional, readable constructions with a two-storey “g” and compact joins, supporting continuous reading despite the fine detailing.
Well suited to editorial layouts, magazine typography, and book or essay settings where a refined serif voice is desired. It can also serve for elegant headings, pull quotes, and brand communications for premium products, especially where a light, spacious texture enhances the page.
The font conveys a composed, cultivated tone associated with bookish and editorial typography. Its light, high-detail finishing reads as elegant and premium, with a quiet formality rather than a loud display attitude. Overall it feels classical and restrained, suited to polished, carefully typeset communication.
The design appears intended to deliver a classic text-serif impression with an emphasis on finesse: delicate detailing, measured spacing, and a calm, upright posture. It aims for a sophisticated reading experience and a cultivated editorial character rather than a rugged or utilitarian tone.
Numerals appear similarly fine and formal, with open curves and subtle stroke modulation that matches the text. In longer setting, the combination of wide proportions and fine hairlines produces a bright, spacious typographic color and emphasizes a sense of refinement.