Sans Normal Lomih 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'AG Royal' by Berthold, 'Passenger Sans' by Indian Type Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Monto Grotesk' by Lucas Tillian (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, impactful, energetic, modern, confident, high impact, dynamic tone, headline focus, brand punch, sports feel, slanted, chunky, oblique, soft corners, compact counters.
A heavy, right-slanted sans with broad proportions and sturdy, low-contrast strokes. Forms are built from simplified geometric curves and straight segments, with rounded joins and terminals that keep the silhouettes smooth rather than sharp. Counters are relatively tight in letters like a, e, and s, while round characters (O, Q, 0) stay open and stable. The overall rhythm is dense and uniform, with consistent stroke thickness and a forward-leaning stance that emphasizes motion and emphasis in lines of text.
Best suited to large display settings where a strong forward-leaning voice is needed—headlines, posters, product packaging, and brand marks. It also works well for sports and entertainment graphics, promotional banners, and short, emphatic UI or social media statements where impact is prioritized over airy readability.
The tone is assertive and fast, with a sporty, headline-driven presence. Its bold, slanted shapes read as energetic and promotional, leaning toward contemporary branding and action-oriented messaging rather than quiet neutrality.
Designed to deliver maximum punch with a clean sans construction, pairing a pronounced slant with simplified, rounded geometry for a modern, energetic look. The aim appears to be strong visual momentum and immediate legibility at display sizes, with consistent, sturdy shapes that hold up in bold applications.
In text, the strong oblique angle and substantial weight create a compact, high-contrast figure/ground effect, making word shapes feel solid and continuous. Numerals match the letterforms’ mass and slant, supporting cohesive emphasis in short numeric callsouts.