Sans Normal Added 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Scatio' by Wahyu and Sani Co., and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, clean, energetic, friendly, sporty, emphasis, clarity, contemporary tone, motion, oblique, geometric, rounded, open apertures, smooth curves.
This is an oblique sans with smooth, low-contrast strokes and a geometric, rounded construction. Curves read as clean ellipses with generous counters, while joins and terminals stay crisp and unfussy. Letterforms are slightly forward-leaning with steady rhythm, and spacing appears even and controlled, keeping the overall texture bright and readable. The figures follow the same streamlined logic, with clear, open shapes and consistent stroke behavior.
It suits branding systems that want a modern, active voice, and it performs well in headlines and short blocks of text where the oblique angle can add emphasis. The clean forms and open counters also make it a good choice for UI labels, wayfinding, and promotional graphics where clarity at a glance matters.
The slanted stance gives the face a sense of motion and immediacy without feeling aggressive. Its clean geometry and open forms create a contemporary, approachable tone that works well for upbeat, practical communication.
The design appears intended to deliver a contemporary oblique sans that combines geometric clarity with a friendly, readable texture. Its consistent slant and simplified terminals suggest a focus on efficient communication with a subtle sense of speed and energy.
Round letters show balanced, near-circular bowls, and diagonals feel stable and well-aligned, helping the italic angle remain consistent across caps, lowercase, and numerals. The overall impression is tidy and utilitarian, with enough softness in the curves to avoid a rigid, technical feel.