Sans Normal Efmar 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, captions, modern, clean, friendly, dynamic, legibility, modern utility, italic companion, clean emphasis, humanist, rounded, open, airy, slanted.
A slanted sans with smooth, rounded curves and gently tapered stroke endings that keep the texture light and even. Proportions are balanced and moderately narrow-to-normal, with open counters and ample internal space that helps letters stay distinct. The italic structure reads as a true oblique/humanist slant rather than a calligraphic script, with single-storey lowercase forms and simple, uncluttered terminals. Numerals follow the same soft geometry and remain clear at text sizes.
This style works well for interface copy, product copy, and editorial layouts where an italic voice is needed for emphasis while keeping a clean sans-serif feel. It also suits branding systems and presentations that benefit from a modern, unobtrusive slanted companion for highlights, labels, and short passages.
The overall tone is contemporary and approachable, combining a crisp, streamlined silhouette with a subtle warmth from the rounded shaping. The steady rhythm and consistent slant give it a sense of motion that feels energetic without becoming expressive or playful.
The font appears intended as a versatile italic sans for contemporary communication, prioritizing legibility, even color in text, and a smooth, friendly geometry that performs reliably across short and longer reading contexts.
The design favors clarity through open apertures and restrained detailing, producing an even, breathable line in paragraphs. Curves and diagonals feel carefully balanced, giving both uppercase and lowercase a cohesive, understated character.