Script Pumah 1 is a regular weight, narrow, very high contrast, upright, short x-height font.
Keywords: branding, packaging, invitations, headlines, social posts, playful, chic, whimsical, friendly, romantic, hand-lettered look, expressive display, boutique branding, friendly emphasis, brushy, calligraphic, monoline joins, teardrop terminals, looped ascenders.
A lively script with brush-pen modulation: thick, rounded main strokes paired with hairline entry/exit strokes and occasional tapered flicks. Forms are compact and slightly condensed, with a short x-height and tall, looped ascenders/descenders that create a vertical rhythm. Connections are frequent but not rigidly continuous, and the stroke weight varies within letters in a way that suggests quick, hand-drawn pressure changes. Counters are open and soft, terminals often finish in small hooks or teardrop-like ends, and overall spacing is snug while remaining readable at display sizes.
This font performs best in short to medium display settings such as logos, boutique branding, product packaging, invitations, greeting cards, and social media graphics. It can also work for pull quotes or section headers where a warm, handwritten emphasis is desired, but the fine hairlines suggest avoiding very small sizes or low-contrast printing conditions.
The overall tone is upbeat and personable, balancing a polished, boutique feel with an informal handwritten charm. The expressive swashes and bouncy curves give it a light, celebratory character suited to friendly, feel-good messaging.
The design appears intended to emulate modern brush lettering with a refined, catalog-ready consistency—combining expressive stroke modulation and looping forms with enough regularity to function reliably in display typography.
Uppercase letters show more flourish and contrast than lowercase, making capitals effective as attention-grabbing initials. Numerals are similarly brushy and slightly irregular in width, matching the hand-rendered texture of the letters.