Sans Normal Rimaf 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Moniak Sans' by Design Komando, 'Matt' by Fontfabric, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, and 'Without Sans' by W Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, friendly, clean, confident, approachable, clarity, approachability, modern utility, brand presence, rounded, geometric, soft corners, open apertures, even color.
A rounded, geometric sans with smooth curves and softly finished terminals that keep the texture dark and even. Counters are generous and largely circular, with open apertures that help letters stay clear at display sizes. Strokes remain uniform throughout, and the overall rhythm feels steady and compact, with broad shoulders and simple, unadorned forms. The lowercase shows single-storey construction for key shapes, reinforcing a straightforward, contemporary silhouette.
This font performs best where a bold, friendly sans presence is needed: branding and logos, large headlines, packaging callouts, and posters. Its open counters and steady shapes also make it a solid choice for interface labels, navigation, and signage where quick recognition matters.
The overall tone is modern and approachable, balancing a utilitarian clarity with a gentle, friendly softness. It reads as confident and contemporary rather than quirky, making it feel suitable for polished, mainstream design.
The design appears intended to deliver a contemporary, highly legible sans with rounded geometry and a smooth, inviting voice. It prioritizes clarity and consistency, aiming for a versatile display-to-UI role without decorative complexity.
Round characters (like O/C/G and numerals) lean toward near-perfect circularity, while straight-sided forms retain slightly softened corners for consistency. The numerals are sturdy and highly legible, matching the letterforms’ simple geometry and strong presence.