Sans Superellipse Humol 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Helvetica Now' by Monotype and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, playful, punchy, impact, approachability, display clarity, retro modernity, geometric consistency, blocky, rounded, soft corners, compact, heavyweight.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and even, with wide internal counters and sturdy joins that keep shapes clear at large sizes. Curves read as squarish superellipses rather than perfect circles, giving letters a compact, blocky silhouette. The lowercase shows a tall x-height with short extenders, and the overall rhythm feels tight and weight-forward, with small notches and angled cuts adding a bit of snap to terminals and diagonals.
Well suited for big, attention-grabbing typography such as headlines, posters, storefront or wayfinding signage, and bold brand marks. The compact, rounded geometry also fits packaging and labels where a friendly but assertive tone is needed, and it can work for short blurbs or UI callouts when set with generous spacing.
The tone is upbeat and approachable, combining a strong, poster-like presence with friendly rounded forms. It carries a retro sign-paint/advertising energy while staying clean and contemporary, making it feel both playful and dependable.
Likely designed to deliver maximum visual impact with a warm, geometric voice—pairing a dense, heavyweight texture with rounded superellipse forms for a modern-retro display feel. The tall lowercase proportions and simplified shapes prioritize immediate recognition in large-scale, high-contrast applications.
The numerals and caps share the same robust, squared-round geometry, creating a consistent texture in all-caps settings. In text samples the weight builds a dark, emphatic color, suggesting it’s most effective where impact and clarity matter more than airy readability.