Serif Flared Gupi 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'Delargo DT' by DTP Types, 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, 'Whitney' by Hoefler & Co., and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, energetic, confident, vintage, playful, display emphasis, expressive serif, editorial voice, retro impact, flared, bracketed, wedge serif, calligraphic, dynamic rhythm.
A compact, forward-leaning serif with assertive, flared terminals and wedge-like serifs that broaden out of the stems. The strokes feel brush-driven: curves are full and slightly irregular in a controlled way, with clear modulation between thick main strokes and slimmer joins. Uppercase forms are wide and sturdy with generous counters, while lowercase shows more personality through angled entry strokes, softly tapered joins, and a lively, slightly bouncy baseline impression. Numerals match the text color and slant, with rounded bowls and sturdy diagonals that keep the overall texture dense and even.
Best suited to headlines, subheads, posters, and branded messaging where its slanted, flared forms can carry personality and impact. It can also work for short editorial passages such as pull quotes or standfirsts, where a dense, confident texture and strong word shapes are desirable.
The tone is punchy and warm, combining old-style editorial credibility with a spirited, almost poster-like swagger. Its italic motion reads energetic rather than delicate, suggesting emphasis, speed, and personality. Overall it feels classic-adjacent but intentionally expressive, suited to attention-getting typography without becoming decorative.
The design appears intended to deliver a bold, italic-forward voice rooted in serif tradition but energized with flared terminals and brush-like modulation. It prioritizes expressive rhythm and strong silhouettes for display use while keeping letterforms familiar enough for confident reading in short blocks of text.
The flaring at stroke ends and wedge serifs create strong silhouettes and help letters stand apart at display sizes. Spacing appears designed for solid word shapes, producing a dark, cohesive text color; the italic slant and energetic terminals add motion that will be more noticeable in longer lines.