Slab Contrasted Hovo 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'City' by Berthold and 'Neue Aachen' by ITC (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merch, sporty, retro, assertive, dynamic, industrial, impact, motion, ruggedness, display, branding, blocky, condensed-leaning, rounded corners, ink-trap-like, compact.
A heavy, forward-leaning slab serif with compact proportions and a tight, forceful rhythm. Strokes are broadly uniform with only subtle modulation, while the slabs read as sturdy, squared terminals that are often angled to reinforce the italic slant. Counters are relatively small and apertures are pinched, giving letters a dense, poster-ready texture. Curves are slightly squared-off and join areas show occasional notch/ink-trap-like cut-ins, contributing to a rugged, engineered feel.
Best suited to short, high-impact settings such as headlines, event graphics, sports identities, and bold packaging callouts. It can work for brief blurbs or captions at generous sizes where the tight counters and dense color remain clear, but it is most effective when used to create strong emphasis.
The overall tone is bold and energetic, with a vintage athletic/advertising flavor. Its strong slabbing and pronounced slant suggest motion and impact, making the voice feel confident, loud, and a bit gritty rather than refined.
Designed to deliver maximum visual impact with a slanted, action-oriented silhouette and robust slab serifs. The letterforms prioritize solidity and speed cues, aiming for a durable, attention-grabbing look that holds up in branding and display environments.
Uppercase forms feel particularly compact and sign-like, while the lowercase maintains the same heavy texture and slanted stance for consistent color in text. Numerals are similarly blocky and built for presence, prioritizing punch over delicate differentiation at small sizes.