Serif Flared Fulu 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazine covers, confident, editorial, retro, sturdy, friendly, display impact, editorial voice, brand presence, print solidity, bracketed, flared, ink-trap hints, soft terminals, high impact.
A very heavy serif with broad proportions and pronounced, gently flared stroke endings. Strokes transition with moderate contrast and rounded joins, giving counters a slightly softened, ink-friendly feel rather than a razor-sharp finish. Serifs are compact and strongly bracketed, with a subtle wedge quality on some terminals; curves are full and generous, producing large interior spaces in letters like O, D, and P. The overall rhythm is steady and weighty, with robust verticals and wide bowls that keep forms open at display sizes.
Best suited to high-impact display typography such as headlines, poster titles, cover lines, and bold brand wordmarks. The wide, sturdy shapes and flared serif details also work well on packaging and signage where strong legibility and a confident tone are needed.
The font conveys a confident, headline-forward voice with a warm, slightly old-school editorial tone. Its chunky serifs and soft shaping read as approachable and energetic rather than formal or delicate, making it feel assertive without becoming harsh.
The design appears intended to deliver a bold, attention-grabbing serif with a slightly softened, print-minded finish. By combining wide proportions, bracketed serifs, and gently flared terminals, it aims to balance strong display presence with approachable readability.
Uppercase forms appear built for impact, with broad set widths and substantial serifs that hold up in tight, bold settings. Lowercase maintains the same heavy color and rounded curvature, supporting dense text blocks while still clearly signaling a display intent. Numerals match the letterforms in weight and presence, with strong, simple silhouettes suited to prominent use.