Sans Normal Algus 1 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Pragmatica' by ParaType and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, approachable, functional, utility, clarity, versatility, modernity, geometric, rounded, open apertures, uniform strokes, high legibility.
A clean sans with predominantly geometric construction and softly rounded curves. Strokes are even and low in contrast, with straight-sided verticals and broad, open counters that keep forms airy. Terminals tend to finish in crisp horizontal or vertical cuts, while bowls and circular letters stay smooth and stable. The lowercase shows a tall x-height with compact ascenders/descenders, producing a dense, efficient text rhythm, and the numerals follow the same straightforward, monoline logic.
Well-suited to interface copy, product and web typography, and general-purpose editorial layouts where clarity and steadiness matter. Its even color and open shapes also make it a solid option for wayfinding, dashboards, and presentation graphics that need quick scanning.
The overall tone is modern and unobtrusive, projecting a calm, practical voice rather than a stylized or expressive one. Its rounded geometry adds a mild friendliness, while the consistent, no-nonsense detailing keeps it professional and adaptable.
The design appears intended as a versatile, contemporary workhorse sans: minimal in detailing, consistent in stroke behavior, and optimized for clear, everyday communication across headlines and text.
In the sample text, spacing and proportions support continuous reading, with clear differentiation between similarly shaped forms (such as C/G/O/Q and b/d/p/q) through open apertures and distinct joins. The design reads comfortably at larger sizes and maintains clarity in multi-line settings.