Sans Normal Jinud 11 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Cy Grotesk Std' and 'Murs Gothic' by Kobuzan, 'Campeche' by Latinotype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'NeoGram' by The Northern Block, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, signage, presentations, neutral, contemporary, clean, friendly, utilitarian, clarity, versatility, approachability, modernity, neutrality, open apertures, round terminals, humanist touch, soft geometry, even rhythm.
This typeface is a straightforward sans with soft, rounded curves and largely uniform stroke thickness. Letterforms rely on simple circular and elliptical construction, with open counters and generous interior space that keeps shapes readable at both large and smaller sizes. Terminals are mostly clean and unembellished, while joins and curves are smoothed rather than sharp, giving the overall texture an even, steady rhythm. Uppercase proportions feel balanced and calm, and the lowercase shows a single-storey “a” and “g” with approachable, uncomplicated construction alongside a compact, functional set of numerals.
It works well for interface copy, product typography, and general-purpose editorial settings where you need clear shapes and a calm typographic color. Its straightforward forms also suit wayfinding and informational signage, as well as presentations and corporate communications that call for a contemporary but not overly stylized sans.
The overall tone is neutral and modern, with a friendly softness that avoids feeling sterile. It reads as practical and dependable, suitable for everyday communication where clarity matters more than personality-driven quirks.
The design intent appears to prioritize clarity and versatility: a clean sans built from simple, rounded structures that remain readable and consistent across mixed-case text and numerals. The softened geometry suggests an aim to feel approachable while staying professional and unobtrusive.
In running text, spacing appears comfortable and consistent, supporting continuous reading without creating dark spots. The design keeps a restrained character—subtle geometric influence with a mild humanist warmth—so it can sit behind content rather than compete with it.