Sans Normal Fejo 10 is a very light, normal width, low contrast, upright, tall x-height font.
Keywords: branding, editorial, ui text, packaging, headlines, clean, airy, refined, modern, friendly, modern neutrality, clarity, elegant simplicity, approachability, monoline, rounded, geometric, open apertures, minimal.
A monoline sans with smooth, rounded curves and generous internal space. The design favors simple geometric construction—near-circular bowls, clean joins, and understated terminals—paired with relatively long ascenders and compact, even lowercase forms. Counters stay open and legible, and the overall rhythm is light and spacious, with consistent stroke behavior across uppercase, lowercase, and numerals.
Well-suited to brand identities, editorial layouts, and packaging where a clean, contemporary voice is needed without heaviness. It can also work for interface text and informational typography when a light, refined look is desired, and it performs especially well at larger sizes for headlines and display copy.
The tone is quiet and contemporary, leaning toward an elegant, unobtrusive presence rather than bold personality. Its light touch and rounded geometry feel approachable and polished, suitable for designs aiming for clarity and restraint.
Likely designed to provide a minimalist, geometric sans option that feels refined and approachable, emphasizing clean construction, open shapes, and an elegant, contemporary texture in both text and display settings.
Uppercase forms read as minimal and architectural, while the lowercase introduces a softer, more conversational texture (notably in the single-storey a and g). Numerals follow the same clean, rounded logic, with smooth curves and unobtrusive details that maintain a cohesive, modern appearance.