Sans Normal Simam 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, branding, presentations, clean, modern, neutral, friendly, minimal, versatility, legibility, modernity, simplicity, clarity, open apertures, rounded terminals, soft geometry, even rhythm, clear numerals.
This typeface presents a clean, geometric-leaning sans with smooth, round curves and gently rounded stroke endings. Strokes stay steady and unmodulated, giving an even texture in text. Proportions feel balanced rather than condensed or extended, with open counters and straightforward construction that keeps forms clear at a range of sizes. Round letters are close to circular, while straight-sided forms remain crisp, producing a calm, consistent rhythm across lines.
Well-suited for interfaces, product pages, and general-purpose text where clarity and a steady reading rhythm are important. Its restrained, modern character also works for contemporary branding systems and editorial layouts that need a neutral sans that won’t dominate the page.
The overall tone is contemporary and neutral, with a soft, approachable edge from the rounded shaping. It reads as quietly modern rather than stylized, supporting an uncluttered, professional voice.
The design appears intended as a versatile, all-purpose sans focused on clarity and consistency, using simple geometric relationships and soft rounding to stay readable while feeling contemporary.
Uppercase forms look simple and architectural, while the lowercase maintains legibility through open shapes and restrained detailing. Numerals appear clear and unobtrusive, matching the same smooth, minimal construction as the letters.