Sans Normal Ikdid 12 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, packaging, posters, branding, social media, playful, friendly, casual, handwritten, youthful, approachability, handmade feel, warmth, energy, casual voice, rounded, soft, bouncy, informal, quirky.
A rounded sans with thick, softly tapered strokes and a consistent forward slant. Terminals are blunt and cushioned rather than sharp, giving letters a brushed-marker feel while still reading as constructed type. Counters are generally open and circular, with simplified forms and minimal internal detail; joins are smooth and slightly uneven in a deliberate, hand-drawn way. The overall rhythm is lively, with gently varied curves and widths that keep word shapes animated without becoming chaotic.
Works best for short-to-medium display settings such as headlines, posters, packaging, and expressive branding where a friendly voice is desired. It also fits social graphics, children’s or family-oriented materials, café/food promotions, and informal editorial callouts where warmth and approachability matter more than strict neutrality.
The font feels upbeat and approachable, leaning toward a personable, handwritten tone rather than a corporate one. Its soft curves and buoyant slant convey warmth and informality, suggesting friendliness and easygoing energy. The character is playful and slightly quirky, suited to communication that wants to feel human and relaxed.
The design appears intended to deliver a bold, personable sans that mimics the softness of marker or brush lettering while keeping consistent, legible shapes. Its rounded construction and gentle slant aim to make text feel welcoming and energetic, with enough regularity to function reliably in display typography.
Uppercase forms stay broad and rounded, while lowercase maintains simple, single-storey constructions where expected and a notably soft, looping feel in letters like a, g, and y. Numerals are equally rounded and friendly, matching the letterforms well for casual display and short UI callouts.