Sans Normal Ormum 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'FF Good' by FontFont, and 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, lively, impact, clarity, approachability, modernity, versatility, soft corners, rounded terminals, humanist, open counters, large apertures.
A heavy, clean sans with softly rounded geometry and minimal stroke modulation. Curves are generously drawn and counters stay open, giving letters a clear internal rhythm despite the weight. Terminals tend to feel slightly softened rather than sharply cut, and joins are sturdy, producing a stable, compact texture in text. The lowercase shows a straightforward, contemporary construction with simple bowls and clear apertures, while numerals are broad and highly legible.
Well-suited to headlines, posters, and brand marks where a strong, approachable sans is needed. It also fits packaging and wayfinding/signage thanks to its open counters and clear numeral shapes, and it can work for short blocks of UI or marketing copy where a dense, modern voice is desired.
The overall tone is friendly and contemporary—confident without feeling rigid. Its rounded details and open forms create an inviting, conversational voice that still reads as professional and direct.
The design appears intended to deliver a modern, high-impact sans that balances strong presence with friendly, rounded details. Its emphasis on open counters and uncomplicated forms suggests a focus on quick recognition and versatile display use across print and digital contexts.
At display sizes the letterforms feel bold and graphic, with strong silhouettes and a smooth black presence. In paragraphs the weight produces a dense color, while the open counters and simple shapes help maintain clarity for short-to-medium reading lengths.