Sans Normal Edkem 18 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, app design, editorial, branding, packaging, modern, clean, friendly, casual, neutral, readability, approachability, contemporary tone, everyday utility, rounded, humanist, slanted, open apertures, soft terminals.
A slanted sans with smooth, rounded construction and consistently low stroke modulation. Curves are generous and elliptical, while joins and terminals stay soft rather than sharp, giving the letterforms an approachable texture. Proportions feel balanced with a moderate x-height and open counters; overall spacing reads even and comfortable in both uppercase and lowercase. The numerals follow the same rounded, slightly oblique rhythm, maintaining a cohesive color in running text.
Works well for interface copy, product UI, and general-purpose editorial text where a gentle italic voice is desired without sacrificing readability. It can also support approachable branding and packaging, especially when you want a clean sans feel with a softer, more human cadence.
The overall tone is modern and easygoing, with a friendly, conversational slant that feels less rigid than a strictly geometric italic. It communicates clarity without sounding formal, making it suitable for contemporary, everyday communication.
Likely designed as a versatile italic companion or primary slanted sans that stays highly readable while adding motion and friendliness. The intention appears to balance modern simplicity with rounded, humanist shaping for broad, contemporary use.
The italic angle is steady across the set, and the round letters (like O/Q and 0/8) emphasize smooth, continuous strokes. Uppercase shapes remain simple and restrained, while the lowercase adds a bit more warmth through its rounded bowls and open forms.