Print Unmur 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, craft branding, greeting cards, playful, friendly, folksy, casual, whimsical, handmade feel, approachability, casual display, friendly tone, rounded, soft, quirky, bouncy, organic.
A hand-drawn print style with softly rounded terminals, gentle stroke modulation, and slightly uneven curves that suggest a marker or brush-pen origin. Forms are generally narrow with tall ascenders/descenders, and the geometry favors simplified, open counters and smooth, tapered joins. Capitals mix straight stems with subtly flared or bulb-like endings, while lowercase shows single-storey structures and light idiosyncrasies that keep the rhythm lively rather than rigid. Numerals follow the same informal logic, with rounded bowls and casual angles that read clearly at display sizes.
Well suited for short to medium display copy where a friendly handmade feel is desirable—children’s materials, craft and boutique branding, packaging callouts, café menus, greeting cards, and casual posters. It can also work for light editorial pull quotes or headings when a personable, human tone is preferred over strict typographic neutrality.
The overall tone is warm and personable, with a charming, handmade looseness that feels approachable and lightly whimsical. Its irregularities read as intentional and human, lending an easygoing, conversational voice rather than a polished corporate one.
The design appears intended to mimic neat, hand-printed lettering with consistent structure but visible human variance, balancing legibility with personality. It prioritizes an inviting, informal voice through rounded forms, gentle contrast, and subtly quirky details across the alphabet and numerals.
Stroke endings often finish in soft hooks or teardrop-like tapers, adding motion to otherwise simple skeletons. Spacing appears comfortable and slightly airy in text, supporting readability while preserving the font’s informal character.