Sans Other Bubud 2 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, kids media, playful, friendly, quirky, retro, approachability, playfulness, distinctiveness, display impact, rounded, soft, bouncy, informal, high-ink.
A heavy, rounded sans with soft corners and a slightly irregular, hand-cut feel. Strokes are thick and smoothly curving, with subtly uneven join behavior that gives letters a buoyant rhythm rather than strict geometric precision. Counters are generally open and generous, and terminals often finish in blunt, rounded ends. Uppercase forms read compact and sturdy, while the lowercase shows more personality through asymmetric curves, lively shoulders, and occasional flared or tapered transitions, creating an intentionally casual texture in text.
Best suited to display contexts where a friendly, characterful sans is desired—packaging, posters, branding lockups, storefront signage, and playful editorial headlines. It can also work for short bursts of text such as pull quotes or captions when a bold, informal tone is appropriate.
The overall tone is warm and approachable, leaning into a whimsical, slightly retro cartoon sensibility. Its chunky forms and gentle curves feel optimistic and informal, making the voice more expressive than neutral without becoming chaotic.
The design appears intended to provide a bold, approachable sans with a deliberately quirky, hand-made rhythm—prioritizing personality and warmth over strict neutrality, while remaining legible and cohesive across uppercase, lowercase, and numerals.
In running text the weight and rounded construction create strong color and prominent word shapes, with the most distinctive character coming from curved letters (such as S, G, and a) and the broad, friendly punctuation-like dots. Numerals match the same soft, stout construction and maintain clear silhouettes at display sizes.