Sans Normal Nugiv 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Hurme Geometric Sans No. 4' by Hurme and 'Boston', 'Rawson', and 'Rebrand' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, retro, bold, cheerful, impact, approachability, retro flavor, display clarity, rounded, chunky, soft corners, high impact, display.
A heavy, rounded sans with broad proportions and compact counters that create a dense, high-ink silhouette. Curves are smooth and geometric, with softened joins and terminals that read as gently squared rather than sharp. The uppercase has sturdy, blocky construction with generous bowls (B, D, O) and a clean, straightforward E/F, while the lowercase keeps a simple, single-storey feel where applicable and maintains consistent weight throughout. Numerals match the letterforms with rounded geometry and an even, punchy texture.
Best suited to attention-grabbing display work such as headlines, posters, brand marks, and packaging where strong presence and friendliness are desired. It can also work for short UI labels or signage when set with sufficient size and line spacing to keep counters and apertures clear.
The overall tone is friendly and upbeat, with a slightly retro, sign-like confidence. Its rounded massing and soft edges make it feel approachable rather than aggressive, even at very large sizes, lending a playful, welcoming voice to headlines.
The design appears intended to deliver maximum visual impact with a warm, approachable personality. Its geometry prioritizes bold legibility and a cohesive, rounded texture that reads quickly in branding and display contexts.
Spacing appears comfortable for display settings, producing a steady rhythm in all-caps and mixed-case text. The combination of broad shapes and tight interior counters means the design benefits from ample size and breathing room, especially in dense paragraphs or on darker backgrounds.