Sans Normal Ridur 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun; 'Steradian' by Emtype Foundry; and 'Gilroy', 'Qanelas', and 'Qanelas Soft' by Radomir Tinkov (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, straightforward, impact, clarity, modernity, approachability, simplicity, rounded, geometric, monoline, open apertures, large counters.
A rounded geometric sans with a heavy, even stroke and clean, consistent curves. Forms are built from broad circular and elliptical bowls, with smooth joins and minimal modulation. Terminals are predominantly flat and squared-off, giving the letters a crisp edge despite the overall round construction. Counters are large and open, and spacing reads steady and uncluttered in both uppercase and lowercase.
Well-suited to headlines and short-form copy where strong presence and quick legibility are needed. It should perform effectively in branding, packaging, posters, and signage—especially where a clean, contemporary voice and robust letterforms help text hold up at distance or over busy backgrounds.
The tone is modern and confident, with a friendly approachability driven by the generous curves and open counters. It feels practical and direct rather than decorative, projecting clarity and emphasis without becoming harsh.
The design appears intended to deliver a modern, geometric voice with high readability and a solid, dependable weight. Its simplified lowercase and crisp terminals suggest a focus on contemporary UI-and-brand friendliness while maintaining strong impact for display use.
Lowercase shows single-storey shapes (notably in a and g), reinforcing a contemporary, simplified construction. Figures are sturdy and highly legible; the 0 is broadly oval and the 1 is simple and vertical, matching the font’s no-nonsense rhythm.