Sans Superellipse Idgar 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gusto Black' by BA Graphics, 'Rice' by Font Kitchen, 'Molde' by Letritas, 'Binario' and 'Binario Soft' by Tarallo Design, 'Reznik' by The Northern Block, and 'Breuer Headline' by TypeTrust (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, industrial, sporty, compact, friendly, impact, clarity, modernity, approachability, blocky, rounded, sturdy, punchy, heavyweight.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are monolinear with minimal contrast, producing dense black shapes and a steady color in text. Counters are relatively tight and often squarish, with small apertures that emphasize solidity over openness. Terminals are mostly flat and blunt, and curves resolve into superellipse-like bowls rather than true circles, giving letters a blocky, engineered feel.
Best suited to short, high-impact settings such as headlines, posters, storefront or wayfinding signage, and bold brand marks. It also works well on packaging and labels where strong silhouette and quick recognition matter more than long-form readability.
The overall tone is bold and assertive with a friendly edge from the rounded geometry. It reads as utilitarian and energetic—more about impact and immediacy than refinement—suggesting sports, workwear, and modern retail signage.
The design appears intended to deliver maximum visual punch with a controlled, geometric softness—combining the sturdiness of a condensed, blocky sans with rounded corners to keep it approachable and contemporary.
The uppercase feels especially massive and squared-off, while the lowercase keeps the same chunky rhythm with short ascenders/descenders and compact spacing. Numerals follow the same stout, rounded-rectilinear logic, maintaining consistent weight and presence across mixed text.