Sans Normal Lomel 10 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'EF Diamanti Condensed' by Elsner+Flake; 'FF Dax', 'FF Daxline', and 'FF Sari' by FontFont; 'Gltp Starion' by Glowtype; and 'Brown Pro' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, energetic, sporty, punchy, confident, dynamic, impact, motion, modern display, brand presence, athletic tone, oblique, rounded, compact, high-impact, smooth.
This typeface is a heavy, oblique sans with a compact, rounded construction and smooth, continuous curves. Strokes are consistently thick with clean joins and slightly softened terminals, giving letters a dense, solid silhouette. The slant is pronounced and uniform, creating a forward-leaning rhythm; counters are relatively small and apertures are fairly tight in several forms, which increases visual mass. Lowercase shapes lean toward single-storey, geometric forms (notably the a and g), and the overall set feels intentionally simplified and sturdy for impact.
Best suited to display typography where strong presence is needed: headlines, posters, splashy editorial callouts, and marketing graphics. It also fits sports and automotive-style branding, apparel graphics, and bold packaging labels. Use larger point sizes for maximum clarity, especially in dense copy.
The font projects speed and momentum, with an assertive, contemporary tone. Its bold, slanted stance feels athletic and promotional, reading as confident and attention-seeking rather than reserved or formal.
The design appears intended to deliver maximum impact with a fast, forward motion, using rounded geometry and a strong oblique angle to emphasize energy. It prioritizes solid silhouettes and visual punch over delicate detail, making it a natural choice for attention-driven display settings.
Capitals are wide and strongly sculpted, with generous curvature in round letters and a slightly squared, muscular feel in straighter forms. Numerals follow the same compact, weighty approach, with the 0 and 8 reading especially full and rounded. In longer text, the combination of heavy weight and tight counters makes it most comfortable at larger sizes where the shapes can breathe.