Sans Normal Abkis 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to '1955' by Alan Smithee Studio and 'Afical' by Formatype Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, presentations, modern, clean, dynamic, technical, neutral, clarity, modernity, emphasis, efficiency, versatility, oblique, rounded, open, geometric, monolinear.
A streamlined oblique sans with monolinear strokes and rounded, geometric construction. Curves are clean and open with generous counters, while joins and terminals stay crisp and unembellished. Proportions feel slightly expanded overall, giving letters and figures room to breathe; diagonals (A, V, W, X, Y) read sharply and consistently, and round forms (O, C, G, e, o) maintain smooth, near-circular bowls. Numerals are straightforward and legible, with simple, even-weight shapes that match the letterforms’ calm rhythm.
Works well for modern branding systems, tech-oriented headlines, and concise editorial callouts where an oblique sans can add energy. The open shapes and even stroke behavior also suit UI labels, dashboards, wayfinding, and presentation typography, especially where clean legibility at medium sizes is important.
The slanted stance adds motion and a contemporary, forward-leaning tone without becoming expressive or decorative. Overall it feels efficient and neutral—suited to clean branding and information-first communication—while the rounded geometry keeps it approachable rather than stark.
Likely designed as a contemporary oblique companion for a neutral sans system: to provide a sense of speed and emphasis while retaining geometric clarity and broad usability. The emphasis appears to be on consistent rhythm, straightforward forms, and reliable readability rather than stylistic flourish.
Spacing appears comfortable and even, supporting clarity in both uppercase sequences and mixed-case text. The design’s consistency across straight, curved, and diagonal strokes gives it a controlled, engineered feel, with enough softness in the curves to avoid harshness.