Sans Contrasted Sena 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logotypes, art deco, stylized, playful, retro, geometric, display voice, retro revival, brand distinctiveness, decorative contrast, geometric clarity, flared terminals, soft curves, pointed joins, tapered strokes, high-arc bowls.
This typeface combines clean, sans-like construction with distinctly flared and tapered terminals that create a sculpted, calligraphic modulation. Curves are broad and rounded, while many joins and stroke endings resolve into sharp, angled points, producing a lively rhythm across words. Counters are generally open and circular, and the forms lean on simple geometric skeletons that are enlivened by asymmetric cuts and wedge-like finishes. The overall texture is relatively even at text sizes, but the repeated pointed terminals and subtle stroke shaping give lines a decorative, animated sparkle.
Best suited for headlines, posters, branding systems, and packaging where its tapered terminals and Deco-leaning shapes can be appreciated. It can also work for short editorial callouts, invitations, or titles where a distinctive voice is desirable, while longer body text may feel busy due to the high frequency of pointed finishes.
The tone reads as retro and design-forward, evoking Art Deco and mid‑century display lettering without becoming overly ornate. Its mix of soft bowls and crisp, tapered ends feels playful and slightly theatrical, with a polished, poster-ready character. The result is friendly but stylized, projecting personality and motion rather than strict neutrality.
The design appears intended to deliver a modern sans foundation with a decorative, contrasted twist—pairing geometric readability with signature wedge terminals to create a memorable display texture. It aims to bridge straightforward letter structure and stylistic flair, making everyday words look crafted and intentional.
Distinctive details—like the angled spur-like endings on many lowercase letters, the sharp diagonals in V/W/X, and the rounded-yet-cut treatment of bowls and apertures—create strong recognizability. Numerals and capitals share the same wedge-terminal language, helping headings and mixed-case settings feel cohesive. Spacing appears comfortable in the sample text, with the pointed terminals adding visual activity that becomes more noticeable as size increases.