Sans Normal Okkub 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype and 'Cebreja Extra' by Rafaeiro Typeiro (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, modern, approachable, clean, clarity, approachability, impact, modern branding, legibility, rounded, open counters, soft terminals, geometric, even rhythm.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing a solid, even color in text. Letterforms lean toward geometric construction—rounds are full and elliptical, joins are smooth, and terminals read as cleanly cut rather than tapered. Counters are generally open and spacious for the weight, and spacing appears comfortable, supporting clear word shapes in running text.
Well-suited to headlines, short text, and brand statements where a bold, friendly voice is needed. Its broad shapes and open counters make it effective for signage and packaging, and it can work for larger-size editorial or marketing copy when set with ample spacing.
The overall tone is friendly and contemporary, with a confident, straightforward presence. Its rounded geometry keeps it approachable and slightly playful, while the consistent stroke weight maintains a no-nonsense, modern clarity.
The design appears intended to deliver a contemporary, approachable sans that stays highly legible while projecting strength. Rounded geometry and consistent strokes suggest a focus on clarity and warmth for modern branding and display communication.
Distinctive details include a single-storey ‘a’ and ‘g’ that reinforce the simplified, geometric feel, and numerals that appear sturdy and highly legible at display sizes. The heavy weight creates strong emphasis, so it benefits from generous leading and breathing room when used in paragraphs.