Sans Normal Ekgam 5 is a very light, normal width, high contrast, italic, normal x-height font visually similar to 'Mavel' by Arodora Type (names referenced only for comparison).
Keywords: editorial, fashion, beauty, luxury, headlines, elegant, airy, refined, elegance, expression, premium feel, editorial voice, modern refinement, calligraphic, delicate, tapered, graceful, dynamic.
A very delicate italic design with pronounced thick–thin modulation and tapered terminals throughout. Curves are drawn with generous, open bowls and smooth elliptical geometry, while joins stay crisp and uncluttered. The slant is consistent and relatively assertive, giving the letterforms a lively forward motion; horizontals and cross-strokes are hairline-light, and verticals thicken just enough to keep the rhythm readable. Uppercase proportions feel tall and poised, and the numerals echo the same thin, calligraphic stress with minimal, clean finishing strokes.
This font is well suited to magazine headlines, fashion and beauty branding, luxury packaging, and elegant pull quotes where a refined italic voice is desirable. It also works for short to medium text passages in spacious layouts, particularly when paired with a sturdier companion for longer reading.
The overall tone is polished and sophisticated, with a light, fashion-forward sparkle. Its high-contrast italic gesture suggests luxury, culture, and editorial refinement rather than utilitarian neutrality.
The design appears intended to deliver a modern, high-contrast italic voice that feels premium and expressive while remaining relatively clean and streamlined. It prioritizes gesture, elegance, and typographic sparkle over robust, everyday text durability.
In text, the spacing reads open and breathable, helping the thin strokes avoid crowding. The strongest visual character comes from the continuous diagonal flow and the fine, needle-like details, which become especially prominent in smaller interior counters and tight curves.