Slab Contrasted Amvi 3 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logos, western, circus, poster, playful, retro, impact, nostalgia, thematic display, sign painting, heavy, chunky, bracketed, rounded, soft-cornered.
A heavy, chunky slab-serif with broad proportions and compact counters. Strokes are strongly weighted with subtle internal modulation, and terminals end in thick, bracketed slabs that read as rounded blocks rather than sharp rectangles. Curves are full and slightly squarish, giving bowls and shoulders a sturdy, inflated feel. The lowercase is compact and dense with short ascenders/descenders, and the figures are wide and emphatic, matching the font’s overall mass and posterlike rhythm.
Best suited to display settings such as headlines, posters, storefront signage, packaging, and logo wordmarks where strong presence is needed. It also works well for short bursts of copy—taglines, pull quotes, and labels—especially in retro or themed designs; longer text will feel dense due to its heavy color.
The tone is bold and theatrical, with a clear nod to vintage signage and show-poster lettering. Its friendly, rounded slabs and big footprints feel approachable and a bit mischievous, evoking Western, circus, and novelty contexts more than formal editorial use.
The design appears intended to deliver maximum visual impact with a vintage, slab-serif voice—combining sturdy, blocky construction with softened serifs to keep the tone inviting. It prioritizes character and recognizability in large-scale applications over neutrality.
Spacing appears intentionally tight in text, producing a dark, continuous texture that emphasizes impact over airiness. The slab joins and soft corners help maintain legibility at large sizes while reinforcing a carved/printed display impression.