Sans Superellipse Pogig 3 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Albireo' and 'Albireo Soft' by Cory Maylett Design and 'Parkson' by Rook Supply (names referenced only for comparison).
Keywords: headlines, posters, packaging, wayfinding, branding, industrial, condensed, modern, assertive, efficient, space-saving, impact, modernization, systematization, tall, compact, geometric, squared rounds, uniform weight.
A tall, compact sans with strongly condensed proportions and a uniform stroke weight. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish softness rather than true circles. Terminals are clean and mostly flat, with minimal modulation and a steady vertical rhythm; joins are tight and corners feel engineered. Lowercase forms stay straightforward and narrow, with a single-storey g and compact apertures, while numerals follow the same tall, utilitarian proportions.
Best suited to short-to-medium text at display sizes where space is limited and impact is desired, such as headlines, posters, packaging panels, labels, and signage/wayfinding systems. It can also work for brand marks and condensed UI titles where a firm, compact texture is beneficial.
The overall tone is industrial and contemporary, projecting efficiency and control. Its narrow stance and squared-rounded curves create a technical, no-nonsense voice that reads as modern and assertive rather than friendly or casual.
The design appears intended to deliver a space-saving, high-impact sans that stays clean and consistent, using squared-rounded geometry to feel contemporary and engineered. It prioritizes strong vertical rhythm and compact letterforms for dense, attention-grabbing typography.
The condensed width concentrates dark mass in vertical stems, producing strong texture and impactful word shapes. Round letters like O and Q retain a superelliptical footprint, and wide letters such as W remain tightly built to preserve the compressed rhythm across the set.