Slab Normal Yihi 9 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, friendly, retro, chunky, playful, confident, display impact, retro flavor, friendly tone, sturdy presence, rounded, soft, bulbous, bouncy, high-impact.
A heavy slab serif with broad proportions and rounded, softened terminals that read as thick “pads” rather than sharp brackets. Strokes are dense with modest contrast, and the italic slant is consistent across uppercase, lowercase, and figures, giving the face a forward-leaning rhythm. Serifs are short, sturdy, and blunted, contributing to a compact, sturdy silhouette while counters remain fairly open for the weight. The overall spacing and letterforms feel lively and slightly irregular in texture, producing a bold, poster-like color on the page.
Best suited to display roles where weight and personality are assets—headlines, posters, labels, menus, and bold brand wordmarks. It also works well for signage or short callouts that benefit from a friendly, vintage-leaning slab serif voice.
The tone is warm and approachable, with a distinctly retro, display-forward personality. Its rounded slabs and energetic slant create a jaunty, upbeat feel that can come across as playful, folksy, or storefront-like rather than formal or technical.
The design appears intended to deliver a robust, attention-grabbing slab serif with softened edges and an italic bounce, balancing readability with an approachable, retro character. It prioritizes strong shape recognition and visual impact over strict neutrality for long-form composition.
The numerals are similarly chunky and italicized, matching the letters in weight and softness for cohesive headlines. In text settings the heavy serifs and rounded joins create a strong horizontal rhythm, which increases presence but can make dense paragraphs feel busy at smaller sizes.