Sans Other Dimov 12 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, logos, playful, retro, chunky, quirky, friendly, attention grabbing, brand voice, retro flavor, playful display, custom feel, rounded, soft corners, bulbous, ink-trap-like, high impact.
A heavy, compact sans with softened corners and broad, confident strokes. The letterforms mix blocky geometry with occasional rounded bowls and inward cut-ins, creating a slightly irregular rhythm across the alphabet. Curves tend to be full and bulbous while joins and terminals are often flattened or subtly tapered, giving an organic, cut-out feel rather than a strictly mechanical one. Counters are generally tight and sometimes asymmetric, and the figures follow the same stout, poster-oriented construction for strong color and presence.
Best suited for display applications where strong weight and distinctive shapes can be appreciated: posters, headlines, packaging, short marketing lines, and brand marks. It can work well in playful or retro-themed identities, especially when set large with a bit of extra space to keep counters from closing up.
The overall tone is upbeat and characterful, with a retro display energy that feels handcrafted and a little mischievous. Its chunky silhouettes and quirky internal shapes read as friendly and informal, leaning toward novelty without becoming ornate. The effect is attention-grabbing and approachable, suited to expressive, personality-led typography.
The design intent appears to be a bold, personality-driven sans for high-impact display use, combining sturdy letterforms with playful, custom irregularities to stand apart from neutral grotesks. The consistent heaviness and softened shaping suggest it was drawn to feel friendly and handmade while still reading as a solid, modern display face.
The design shows deliberate idiosyncrasies—such as small interior notches and uneven bowl/counter shapes—that add texture at large sizes but can make dense text feel busy. Spacing appears tuned for display, with bold forms and narrow openings encouraging generous tracking or larger setting sizes for best clarity.