Serif Flared Poma 6 is a very bold, normal width, low contrast, italic, tall x-height font.
Keywords: posters, headlines, packaging, branding, book covers, playful, retro, whimsical, expressive, theatrical, display impact, retro feel, hand-lettered, flared, tapered, swashy, bouncy, chunky.
A heavy, forward-leaning display serif with soft, flared stroke endings and tapered joins that create a carved, brush-cut silhouette. The letterforms are compact and weighty with rounded bowls and lively, uneven contours, giving the baseline and sidebearings a subtly bouncy rhythm. Serifs read more as short wedges and flicks than crisp brackets, and many terminals finish in pointed, calligraphic spur shapes. Counters are relatively open for the weight, while curves and diagonals show intentional swelling and tapering that adds motion and texture at larger sizes.
This style performs best in short to medium display text such as posters, editorial headlines, packaging fronts, and brand marks that want a friendly vintage punch. It can also work for book covers and event graphics where a strong, theatrical voice is desirable, while extended small-size reading text is less of a natural fit.
The overall tone is spirited and slightly mischievous, evoking mid-century sign painting and vintage headline lettering. Its dynamic slant and flicked terminals make it feel energetic and informal, suited to attention-grabbing, characterful messaging rather than quiet neutrality.
The design appears intended to blend the solidity of a bold display serif with the movement of hand-drawn or brush-influenced lettering. By using flared endings, tapering, and an energetic slant, it aims to deliver high impact with a personable, retro-leaning character.
Uppercase forms are bold and poster-ready, while the lowercase adds extra personality through curved joins and lively terminal shapes. Numerals follow the same animated, tapered logic, with rounded forms and sharp entry/exit flicks that keep the set cohesive in display settings.