Sans Normal Bidal 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copihue' by Letritas and 'Mato Sans' by Picador (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, clean, modern, friendly, confident, straightforward, clarity, modern utility, impact, neutral branding, geometric, rounded, compact, sturdy, high legibility.
This typeface presents a sturdy, geometric sans structure with rounded curves and largely uniform stroke weight. Counters are open and clean, with circular and elliptical bowls that stay consistent across uppercase, lowercase, and numerals. Terminals are predominantly straight and crisp, while the overall silhouette remains compact and well-contained, producing even color in lines of text. Lowercase forms lean toward simple, single-storey constructions (notably in a and g), supporting a direct, contemporary rhythm.
It works especially well for headlines, short-form messaging, and branding where a compact, high-impact sans is needed. The clear shapes and steady rhythm also suit signage and UI labels, where quick recognition and consistent texture are priorities.
The overall tone is modern and approachable, balancing firmness with friendly roundness. It feels utilitarian and dependable rather than expressive, conveying clarity and confidence in headings and prominent UI text.
The design appears intended as a versatile geometric sans for contemporary communication—prioritizing clarity, uniformity, and a strong presence while remaining approachable in tone.
The numerals share the same geometric logic as the letters, with clear differentiation between shapes (including a distinct 0). Diacritics and punctuation shown in the sample text appear visually compatible and maintain the same compact, high-contrast-free color across multi-line settings.