Sans Superellipse Gulup 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cybersport' by Anton Kokoshka, 'Panton' and 'Panton Rust' by Fontfabric, 'Block Capitals' by K-Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, utilitarian, contemporary, sporty, impact, modernity, approachability, clarity, rounded corners, squared curves, blocky, compact, high impact.
A heavy, compact sans with rounded-rectangle construction: bowls and counters are squarish with smoothly radiused corners, giving a superelliptical feel throughout. Strokes are consistently thick with minimal modulation, and curves transition into straights in a controlled, geometric way. Apertures are generally tight and counters are sturdy rather than airy, producing strong color in text. Terminals are blunt and softened, and the numerals follow the same rounded-square logic (notably the 0 and 8), reinforcing a cohesive, engineered rhythm.
Best suited to headlines, logos, and short bursts of text where its dense weight and rounded-square geometry can carry visual identity. It will also work well for packaging, wayfinding, and UI moments that need bold labels or buttons, especially in modern or sporty contexts.
The tone is confident and approachable, mixing industrial sturdiness with softened corners. It reads as modern and pragmatic—more about clarity and punch than refinement—while the rounded geometry keeps it from feeling harsh or aggressive.
The design appears intended to deliver maximum impact with a distinctive geometric voice, using softened corners and squarish curves to stay friendly while remaining firm and highly legible at large sizes.
At display sizes the distinctive squircle-like curves are a clear signature; in longer settings the dense counters and heavy mass create a strong, poster-like texture. The overall spacing and proportions support emphatic, headline-driven typography.