Serif Normal Ahrum 2 is a light, wide, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, invitations, branding, elegant, literary, refined, classic, readability, sophistication, classicism, editorial tone, refinement, bracketed, sharp serifs, calligraphic, airy, crisp.
A high-contrast serif with slender hairlines and firmer main strokes, giving the face a crisp, polished texture. Serifs are sharp and predominantly bracketed, with tapered terminals that keep the color light and open. Capitals show classical proportions with a moderate stance and generous interior counters, while the lowercase is compact and disciplined, featuring a two-storey “a” and “g” and a narrow, pointed “w”. Numerals follow the same delicate contrast and appear slightly oldstyle-leaning in feel, with smooth curves and fine finishing details.
Well suited to book typography and editorial layouts where fine contrast and refined detailing can be appreciated at comfortable reading sizes. It also works for magazine headlines, cultural branding, and formal collateral such as invitations or programs, especially when paired with ample whitespace.
The overall tone is elegant and literary, suggesting careful craft rather than utility-first neutrality. It reads as poised and slightly formal, with a traditional bookish character that still feels crisp enough for contemporary editorial use.
The design appears intended to deliver a classic reading experience with a light, sophisticated color on the page, combining traditional serif construction with sharp finishing for a clean, contemporary impression.
Curves are drawn with a graceful, calligraphic tension, and joins stay clean without becoming overly ornate. The font maintains a consistent rhythm across mixed-case text, with distinct letterforms and clear punctuation that support long-form reading.