Sans Normal Ilmat 5 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Chankfurter' by Chank, 'Como' by Dharma Type, 'Nexa Round' by Fontfabric, 'Duplet Rounded' by Indian Type Foundry, 'Mazzard Soft' by Pepper Type, and 'Donuto' by Roman Melikhov (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, chunky, bubbly, retro, approachability, impact, simplicity, cheerfulness, nostalgia, rounded, soft, puffy, cartoonish, high-contrast-free.
A heavy, rounded sans with inflated, soft-cornered forms and consistently smooth curves. Strokes keep an even thickness throughout, with broad counters and generous apertures that preserve clarity at display sizes. Terminals are fully rounded, and the overall geometry leans toward circular bowls and pill-like horizontals, producing a compact, sturdy rhythm. Uppercase and lowercase share a cohesive, simplified construction, and numerals follow the same chunky, rounded logic for a unified texture in mixed settings.
Well suited to bold headlines, packaging, and brand marks that need an inviting, characterful voice. It works especially well for playful or family-friendly contexts—such as kids’ products, casual food and beverage, or entertainment promotion—where a soft, chunky look improves approachability and quick recognition.
The tone is warm and approachable, with a bouncy, toy-like presence that reads as cheerful rather than formal. Its soft shapes and bold massing suggest casual confidence and an upbeat, lighthearted mood, evoking friendly branding and nostalgic, retro-pop display typography.
The design appears intended to deliver maximum friendliness and impact through rounded, inflated letterforms and a uniform stroke presence. It prioritizes a smooth, simplified construction that stays legible while projecting a fun, approachable display personality.
The round joins and softened angles create a highly consistent silhouette across the set, minimizing sharp transitions and emphasizing smooth continuity. In text, the dense color and wide shapes make it most effective when given ample spacing and used at headline or short-copy sizes where its personality can lead.