Sans Contrasted Apli 7 is a very light, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, magazines, posters, packaging, elegant, refined, airy, editorial, modernist, editorial polish, modern elegance, space saving, premium tone, condensed, high-waisted, monolinear feel, delicate, open counters.
A tall, condensed sans with delicate hairline strokes and subtly flared terminals. Curves are drawn with generous, clean arcs while verticals dominate the rhythm, producing a distinctly high-waisted silhouette and ample white space inside and around letters. Contrast is present but restrained, showing up most clearly in rounded forms and in joints where strokes taper. Spacing appears measured and consistent, supporting an even, column-like texture in words and lines.
Best suited to display settings where its thin strokes and condensed proportions can read crisply: headlines, subheads, mastheads, and brand wordmarks. It can also work for short editorial pull quotes or packaging typography when sufficient size and contrast are available to preserve its fine details.
The font reads poised and cultivated, with a fashion-forward, gallery-like quietness. Its light touch and narrow build convey sophistication and restraint rather than loudness, lending a premium, editorial tone.
The design appears intended to deliver a contemporary, high-end condensed voice—balancing clean, sans structures with gentle stroke modulation and refined terminals to create an elegant, editorial presence.
Round capitals (notably C, G, O, Q) lean toward near-circular geometry, which contrasts nicely with the straight-sided, compressed structure of many vertical letters. The numerals are similarly slender and elegant, with smooth curves and minimal ornamentation, aligning well with the overall airy texture in running text.