Sans Normal Atgin 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'Reyhan' by Plantype, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: ui text, web copy, product design, signage, brand systems, clean, modern, neutral, friendly, efficient, clarity, versatility, modernity, approachability, geometric, rounded, open, even, crisp.
A clean sans with largely geometric construction and smoothly rounded curves. Strokes are even and consistent, with open counters and clear apertures that keep letters readable at a range of sizes. Terminals are mostly straight or gently rounded, and the overall proportions feel balanced rather than condensed or extended. Numerals are simple and legible, matching the letterforms in weight and rhythm.
It works well for UI and digital text, web copy, and product interfaces where clean shapes and open counters aid quick scanning. It also suits signage and general brand systems as a dependable, modern sans that stays readable in short labels and longer paragraphs.
The tone is neutral and contemporary, leaning functional rather than expressive. Its rounded geometry adds a mild friendliness, while the overall restraint keeps it professional and unobtrusive. The result feels suitable for everyday interface and brand-support typography where clarity is prioritized.
The design appears intended as a practical, general-purpose sans: contemporary in feel, structurally simple, and tuned for clear reproduction across sizes. Its geometric roundness suggests a goal of approachable modernity without becoming stylized.
The rhythm is steady with consistent spacing and smooth curves, giving paragraphs an even texture. Circular forms like O and C appear near-round, while diagonals (V, W, X) are straightforward and clean, reinforcing a crisp, utilitarian voice.