Serif Normal Vemad 10 is a light, normal width, very high contrast, upright, short x-height font.
Keywords: headlines, editorial, magazines, luxury branding, invitations, elegant, refined, classical, high-fashion, editorial elegance, premium branding, classic refinement, display emphasis, hairline serifs, sharp terminals, bracketed serifs, vertical stress, crisp.
This serif presents a crisp, high-contrast construction with hairline serifs and pronounced thick–thin modulation. The forms feel tall and disciplined, with a relatively small x-height, ample ascenders, and a stately cap presence. Serifs are fine and precise, and terminals tend toward sharp, tapered finishes that keep the texture bright and airy at larger sizes. Curves show a controlled, slightly calligraphic stress, while spacing and rhythm read as measured and formal rather than dense or utilitarian.
It excels in headlines, magazine typography, and other editorial settings where high contrast and crisp detail can be appreciated. It is also well suited to luxury branding, packaging, and formal printed pieces such as invitations or certificates, especially at larger sizes where the hairline features remain clear.
The overall tone is polished and upscale, evoking editorial sophistication and classic print tradition. Its sharp detailing and graceful modulation give it a poised, boutique feel suited to premium branding and cultured messaging.
The design appears intended to deliver a contemporary take on a classic, high-contrast book/display serif: authoritative capitals, graceful text shapes, and a refined silhouette optimized for elegant composition and premium visual identity.
In text, the delicate hairlines and fine serifs create a shimmering page color, with the capitals carrying particular authority. The italic is not shown, and the displayed figures appear lining with similarly high-contrast treatment, reinforcing the font’s refined, display-leaning texture.