Sans Normal Utren 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Akagi', 'Akagi Pro', and 'Anago' by Positype and 'Modal' by Schriftlabor (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui accents, clean, modern, energetic, friendly, informal, add motion, improve readability, modernize tone, stay friendly, oblique, geometric, rounded, open apertures, humanist touch.
This italic sans shows smooth, rounded construction with low stroke modulation and a consistently forward-leaning angle. Curves are clean and open, with broadly circular bowls and generous counters that keep the forms airy. Terminals tend to be softly cut and slightly tapered, giving strokes a brisk, contemporary finish rather than blunt endings. Proportions feel balanced and readable, with compact joins and steady spacing that supports a continuous, flowing rhythm in text.
It works well for branding and editorial headlines where an italic voice is desired by default, and it can add motion to posters, packaging, and promotional graphics. In digital contexts it fits nicely as an accent face for UI labels, callouts, or marketing surfaces where clarity and a contemporary feel are important.
The overall tone is contemporary and approachable, combining a brisk italic slant with rounded shapes that keep it friendly rather than formal. It reads as energetic and slightly sporty, suited to communication that wants to feel active and modern without becoming aggressive or stylized.
The design appears intended to deliver a modern italic sans that stays highly legible while projecting speed and ease. Its rounded geometry and open counters suggest a focus on clarity and friendliness, making it suitable for contemporary communication that benefits from an active, forward-leaning tone.
The slant is noticeable and consistent across both cases, and the numerals share the same forward motion and rounded geometry, helping mixed text feel cohesive. The lowercase has a smooth, streamlined look with clear differentiation between similar shapes, supporting quick scanning in display sizes and short text.