Sans Normal Ambas 13 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Acumin' by Adobe and 'Conigen' and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, signage, modern, clean, neutral, friendly, pragmatic, clarity, versatility, legibility, modern utility, geometric, monoline, open apertures, round counters, crisp joins.
This sans serif has a clean, monoline construction with round counters and smoothly drawn curves paired with straight, decisive terminals. Proportions lean broad and steady, with generous internal space and a tall lowercase x-height that keeps text looking large and clear at the same point size. Letterforms show a restrained geometric influence—circular O/o, balanced bowls, and consistent stroke behavior—while diagonals and joins remain crisp and uncluttered. Spacing and rhythm feel even in running text, producing a calm, readable texture.
It suits interface and product typography where clear letterforms and consistent rhythm are priorities, and it scales well for headings thanks to its broad proportions and clean shapes. It also works for contemporary branding and editorial layouts that need a neutral, modern sans with a friendly edge.
The overall tone is modern and neutral, with a friendly clarity that feels practical rather than expressive. Its rounded forms soften the voice, while the straightforward construction keeps it professional and matter-of-fact.
The design appears intended as a versatile, everyday sans: visually quiet, highly legible, and consistent across uppercase, lowercase, and numerals. Its geometry is controlled but not flashy, aiming for dependable readability in both display and text settings.
In the samples, the lowercase reads prominently due to the tall x-height, and the capitals maintain a simple, contemporary silhouette. Numerals appear straightforward and sturdy, matching the letterforms without calling attention to themselves.