Sans Normal Pumaf 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Siro' by Dharma Type, 'Proper Tavern' by Larin Type Co, 'Core Sans AR' by S-Core, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, retro, soft, impact, approachability, playfulness, readability, branding, rounded, bulky, bouncy, informal, compact.
A heavy, rounded sans with soft corners and generously curved terminals. Strokes are thick and even, producing solid silhouettes and simplified counters that stay open but feel compact. The proportions read wide and sturdy, with a tall lowercase that keeps small sizes legible; round letters (o, e, c) are broadly drawn and square-sided letters (E, F, L) are softened by large radii. Overall rhythm is steady and blocky, with slightly quirky shaping in diagonals and joins that adds a hand-cut warmth without becoming script-like.
Best suited to bold headlines, short messaging, and brand marks where a friendly, high-impact voice is needed. It works well on packaging, posters, and signage, and can also serve as a distinctive UI or label face when used at larger sizes.
The tone is upbeat and approachable, with a toy-like softness that feels welcoming rather than technical. Its chunky forms and rounded geometry evoke a casual, retro display mood suited to cheerful branding and attention-getting headlines.
The design appears intended to deliver maximum presence with a soft, approachable character—combining sturdy, wide proportions with rounded details for a playful display voice that remains readable.
Spacing in the sample text looks comfortable for display use, and the dense weight gives strong impact on light backgrounds. The numerals match the letters with the same rounded, heavy construction and clear, simple forms.