Sans Normal Gobem 5 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, posters, packaging, clean, friendly, modern, airy, casual, approachability, readability, contemporary tone, soft emphasis, humanist, rounded, open apertures, single-storey a, looped g.
This typeface is a slanted sans with smooth, gently rounded terminals and a consistent, even stroke. Letterforms favor open apertures and broad curves, with a soft, humanist construction rather than rigid geometry. Capitals are simple and streamlined, while lowercase forms are clear and slightly expressive; the single-storey “a” and looped “g” add an informal, approachable tone. Numerals follow the same rounded, open treatment, with clear counters and uncomplicated silhouettes.
It works well for user interfaces and product copy where a modern, welcoming voice is needed, and it holds together cleanly in short paragraphs and captions. The slant and open shapes also make it effective for headings, lightweight branding, and promotional materials that benefit from a personable, contemporary feel.
The overall impression is contemporary and relaxed, balancing clarity with a friendly, conversational warmth. Its rounded details and steady rhythm feel inviting rather than technical, making it well suited to approachable interfaces and everyday communication.
The design appears intended to provide an easygoing oblique sans for general-purpose typography, combining clean construction with subtle humanist character. It aims for readability and a friendly tone, offering a modern alternative to more rigid italicized sans styles.
The oblique angle is moderate and consistent, producing smooth forward motion without becoming calligraphic. Curves and joins stay clean, and spacing appears even, contributing to a tidy texture in continuous text.