Sans Normal Adman 13 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink, 'Neurial Grotesk' by Indian Type Foundry, and 'Brutalista' by Latinotype (names referenced only for comparison).
Keywords: ui design, signage, editorial, branding, presentations, modern, efficient, technical, clean, friendly, clarity, modernity, momentum, versatility, slanted, geometric, open apertures, soft corners, uniform strokes.
A slanted, sans serif with largely uniform stroke weight and rounded, geometric construction. Curves are smooth and generous, with open apertures and straightforward joins that keep counters clear at text sizes. Proportions lean broad with a steady rhythm, while terminals read clean and minimally treated, giving the letterforms a crisp, contemporary silhouette.
Works well for interface typography, dashboards, and product surfaces where clarity and a contemporary tone are needed. It can also serve in editorial subheads, posters, and brand systems that want a clean, energetic italic voice without sacrificing legibility.
The overall tone feels modern and utilitarian, with a mild friendliness coming from its rounded shapes and open counters. Its slant adds motion and emphasis without becoming expressive or calligraphic, lending a pragmatic, forward-leaning energy suited to contemporary design.
The design appears aimed at providing a clear, contemporary sans with a built-in slant for emphasis and momentum, balancing neutrality with approachable geometry. It prioritizes legible counters and a steady typographic color for reliable use across display and text contexts.
Spacing and overall color look even in continuous text, producing a consistent texture. Numerals follow the same rounded, low-contrast logic as the letters, maintaining a cohesive voice across alphanumerics.