Sans Other Budup 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, playful, folkloric, hand-cut, storybook, friendly, add personality, handmade feel, display focus, friendly tone, whimsical voice, soft corners, flared ends, rounded joins, bouncy rhythm, quirky forms.
A quirky, humanist sans with gently swelling strokes and subtly flared terminals that give a hand-cut, brush-adjacent feel without becoming fully calligraphic. Counters are open and rounded, curves are slightly irregular, and many joins taper in a way that creates a lively, uneven rhythm across words. Proportions mix broad, oval rounds with narrower stems, and several letters show idiosyncratic construction that emphasizes personality over strict geometry. Numerals and capitals keep the same soft, sculpted edges, producing a cohesive, display-friendly texture.
Works well for headlines, posters, packaging, and brand marks that benefit from a friendly, handcrafted impression. It also fits short editorial or cover lines where a playful, story-like tone is desirable, and for signage-style applications that want personality without heavy ornament.
The overall tone is warm, whimsical, and slightly old-world, like signage for a small shop or lettering in a children’s book. Its bouncy silhouettes and softened terminals feel approachable and craft-oriented, adding charm and character rather than neutrality.
The design appears intended to deliver a characterful alternative to plain sans text faces by combining simple, sans-like skeletons with softened, flared terminals and slightly irregular shaping. The goal is a lively, approachable display voice that feels crafted and expressive while remaining broadly readable.
In paragraph settings the distinctive shapes create a strong voice, but the animated stroke modulation and irregularities can draw attention, making it better suited to shorter runs. The word image stays legible at display sizes while retaining a handmade flavor.