Slab Contrasted Hora 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Malaga' by Emigre (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promo, retro, sporty, assertive, lively, dramatic, impact, retro flavor, motion, display emphasis, branding, wedge serif, ink-trap feel, bracketed, compact, bouncy.
A heavy, right-slanted display face with chunky slab-like serifs and sculpted joins. Strokes show a carved, slightly faceted quality, with subtle internal notches and tapered terminals that create an ink-trap-like bite in places. Counters are relatively tight and the overall color is dense, while the slanted construction and varied stroke endings keep the rhythm energetic rather than rigid. Uppercase forms are compact and sturdy; lowercase is similarly weighty with a slightly bouncy baseline impression and strongly shaped entry/exit strokes.
Best suited to large-scale typography such as posters, headlines, sports-themed branding, and energetic promotional layouts where its dense weight and slanted momentum can drive attention. It can also work for packaging or labels that want a vintage, assertive voice, especially when set with generous tracking and ample line spacing.
The tone is bold and extroverted, combining a vintage print sensibility with a punchy, high-impact presence. Its slanted stance and chunky serifs suggest speed and emphasis, giving it a sporty, headline-forward character that feels confident and a bit theatrical.
The design appears intended to deliver maximum impact with a vintage-leaning slab presence, pairing strong silhouettes with expressive shaping so text feels dynamic and emphatic. The sculpted details and angled stance suggest a focus on display settings where character and momentum matter more than quiet readability.
Figures are robust and angular, matching the letterforms’ chiseled styling, and they hold up well at larger sizes where the internal shaping becomes part of the personality. The overall texture reads as intentionally rugged rather than smooth, which adds character but can reduce clarity in smaller settings.