Sans Normal Nybuh 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Madani' and 'Madani Arabic' by NamelaType, 'Gilroy' by Radomir Tinkov, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, confident, playful, retro, impact, approachability, brand voice, clarity, simplicity, rounded, blocky, soft corners, compact, sturdy.
A heavy, rounded sans with broad, simple construction and softly curved joins that keep the texture smooth despite its mass. Curves tend toward circular bowls and open counters, while terminals are mostly blunt and clean, giving the face a sturdy, poster-like silhouette. The lowercase shows single-storey forms (notably a and g) with compact apertures and a consistent, even rhythm. Numerals are similarly robust and geometric, matching the letterforms in weight and proportion for a unified, bold voice.
Best suited to display applications where strong impact is needed: headlines, logos and wordmarks, packaging callouts, and short promotional lines. It performs well in high-contrast layouts and large-scale signage, while longer paragraphs are likely to feel dense due to the weight and compact interior spaces.
The overall tone is upbeat and approachable, with a confident, attention-grabbing presence. Its rounded geometry and dense strokes read as friendly rather than harsh, lending a casual, contemporary feel with a hint of retro sign and packaging energy.
The design appears intended as a high-impact, friendly display sans that prioritizes bold presence and rounded, geometric clarity. Its simplified forms and consistent stroke behavior suggest a focus on strong readability in short bursts and a distinct, approachable personality for branding.
At smaller sizes the tight apertures and heavy joins can visually fill in, while at display sizes the round counters and clean edges read clearly. The design maintains a consistent color across mixed-case settings, with enough differentiation in key shapes (like I, J, and l) to keep headlines legible.