Sans Normal Taluz 3 is a light, wide, high contrast, upright, normal x-height font.
Keywords: magazines, headlines, branding, posters, packaging, editorial, luxury, modern, refined, fashion, premium tone, display clarity, editorial voice, modern elegance, crisp, sleek, airy, elegant, sculpted.
This typeface shows sharply modulated strokes with thin hairlines and thicker verticals, producing a crisp, glossy texture on the page. Curves are smooth and oval-driven, with clean joins and minimal terminal treatment, and the overall drawing favors straight, taut stems paired with generous bowls. Counters are open and well-shaped, and spacing feels measured rather than tight, helping the letterforms read clearly even with the delicate horizontals. Uppercase proportions are stately and calm, while the lowercase maintains a balanced, contemporary rhythm with simple, unembellished forms.
It is well suited to magazine mastheads, feature headlines, and brand identities where a refined, high-end voice is desired. It can work effectively on posters and premium packaging, especially at medium-to-large sizes where the fine strokes remain clear. For extended reading, it will perform best in display or short editorial passages where its contrast can be appreciated.
The overall tone is polished and editorial, with a poised, premium feel that suggests fashion, art, and cultural publishing. Its contrast and airy construction lend a sense of sophistication and restraint, while the straightforward construction keeps it feeling current rather than ornate.
The design appears intended to deliver a modern, elevated display serif-like elegance without relying on decorative detailing, using contrast, careful spacing, and smooth oval geometry to project clarity and prestige.
The numeral set follows the same contrast logic, with slender connections and pronounced thick–thin transitions that emphasize vertical stress. In text, the light hairlines create a refined sparkle, making line breaks and word shapes feel clean and composed.